Proper personal hygiene can save women from different common gynecological complications. Using water or soap based cleansers for intimate cleaning is not only inefficient but also unsafe. The natural pH of healthy vagina is acidic, ranging between 3.5 and 4.5, which is essential for growth and sustenance of a healthy bacterial colony. These healthy bacteria (Lactobacillus) work as the natural protective barrier of vagina, preventing the growth of unfriendly bacteria, yeast and fungi in the area. Alteration of this natural pH is the primary reason of vaginal infections, irritation, itchiness, discharge, odour and dryness. Every soap based cleanser is basic in nature and tampers with this natural vaginal pH making you prone to getting vaginal infections and other complications. Ankush V on the other hand is a pH balanced, completely ayurvedic, soft formula that has been developed to gently cleanse the intimate area & to restore the normal vaginal flora. It nourishes the healthy bacterial colony while killing the unfriendly ones. It also moisturizes and smooth-ens the area with its innovative, essential oil based formula.